Imagine a potential client contacts you or your firm and outlines either the need they have or the problem they want you to solve. Their need is great and their decision to buy -- from someone -- is certain. But the more you learn about their situation the more you realize that what you have to offer isn't the best match for their problem. You have a product or service that could help at some level, but you know that a competitor of yours has a better solution.
Do you tell the potential client about your competitor?
I can't speak for everyone in my line of work (coaching, consulting, speaking) but all the folks I know personally would let the potential client know that they would be better served by talking to the competitor. Most would even make the introduction. It kind of seems like a no-brainer to me.
But evidently that's not always the case in the health care industry.
In the last couple of months I've had the occasion to be at doctor appointments with someone close to me who is dealing with a serious illness. In a recent appointment a physician gave her a limited number of options to choose from in the effort to manage what is often a life-threatening condition. Not satisfied that these were the only options available, she visited a second physician in the same specialty area -- with dramatically different results. The second phsycian shared additional options that could potentially save her life.
What was learned is that in health care -- at least in this case -- physicians offer as options only those procedures they can do or are offered by their own hospital. Evidently it's more important to retain the patient as a source of revenue than it is to share every option with the patient -- because that could mean losing the patient to a competitor.
It was a pretty crazy and eye-opening realization. And as with most experiences I have, I tried to think through what that means in the bigger picture of the workplace in general.
So how does this relate to being organized and productive --which is the gist of this blog? I'll admit it's a stretch, and frankly it's more a post about integrity. But if we set aside the moral issue, there's also the issue of spending the limited amount of time we have on the things we do best. If we take on clients or jobs that are outside of our expertise or where we can only have a limited impact, that leaves less time to do the things at which we excel. Doesn't it make more sense to narrow our focus and work on projects where we can make the greatest postive impact? It goes back to making choices. Choices that not only serve ourselves but take into account the best interest of our clients.

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