Have you ever gotten an e-mail that reads rather nasty in tone? Of course you have. E-mail is modern day body armor. People will say stuff on e-mail they would never have the guts to say face-to-face. What do you do when you get one of those e-mails?
If you fire something back of equal or greater rudeness, you're an escalator. You take a bad situation and escalate it to new heights (or depths) of passive aggressiveness. It may feel good in the moment to "show them I won't be talked to that way" but we all know it's just going to get uglier and what does that accomplish other than providing evidence that two people can be unprofessional and childish? Bravo.
On the other hand, what if, upon receiving such an e-mail, you elevated the level of understanding and professionalism? You don't take the bait that nasty e-mail sender is dangling, ignore the veiled dig and respond in a way that reflects your values and maturity. I'm thinking that might be the better option.
We know in our gut when we are crafting an e-mail in such a way as to be able to twist the knife and deny our intention to do so at the same time. Think carefully about participating in this no-win battle of words. Certainly resist the temptation to start such an e-mail thread and most definitely refuse to participate in an ongoing one.
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