I recently had the chance to ask Scott Ginsberg, world authority on how to be more approachable, a few questions.
Q. You’ve made a name for yourself being the “Nametag Guy”. In fact sometimes when I share a great idea I heard from Scott Ginsberg I’ll add, “You know, The Nametag Guy,” and the recognition is instant. How many days have you been wearing a nametag now?
A. 3,053 days! (9 years)
Q. I understand you have a new book coming out. What’s it called and what’s it about?
A. STICK YOURSELF OUT THERE. It's about how to get noticed, get remembered and GET business. Also how to attract more opportunities and clients into your life.
Q. You’ve written a number of books, what new ideas can readers familiar with your previous work expect?
A. If all seven of my previous books got married, then had a child, and that child was fed steroids, that would be my new book.
Q. Who should read this book?
A. Entrepreneurs and small business owners or solo-preneurs.
Q. Where can people get a copy?
A. Amazon or www.nametagTV.com
Q. Other than wear a nametag, what’s one thing everyone can do to be more approachable?
A. More approachable is something that comes from your core. Being cool with who you are as a person and willing to be open and vulnerable to the world around you. You don't need a nametag.
Q. Social networking sites are great ways to be more approachable – and you’re the expert there. So what do you think about connecting with people you don’t really know, but have mutual connections? Do you do it?
A. Facebook is great, Twitter is great. You just need pick your social networking wisely. Don't spread yourself too thin.
Q. Anything else you’d like to share?
A. I'd like to share this acronym I've developed: SOFAT. Create a product that people can (S)tumble upon, (O)bsess over, (F)all in love with, become (A)ddicted to and (T)ell their friends about.
Q. One more question. Did the tattoo hurt? (Scott has a nametag tattooed on his chest.)
A. It hurt like hell. Imagine getting 1000 shots for an hour.
Well, that makes sense.
Posted by: Gianna | December 21, 2009 at 08:55 AM